Commercial Photography For My Sister

by Todd Smith on March 18, 2009

My sister, Sarah Welch, and I have always gotten along well (except when she was first born–they tell me that I wasn’t too happy about it). Sarah is two years younger than me and we used to hang out together in high school. Her friends were all friends with my friends and vice versa.

Though I am older, I look up to Sarah, and only dream of catching up with her amazing business accomplishments. She is currently starting-up not one, but two businesses! And she always calls me in to help with photography, and pays me well.

I didn’t know it until now, but Sarah has been redesigning the website for her Buttoned Up business. It’s a great business with beautifully designed organizational tools for the busy people. I’ve featured some of her products on this blog and in my newsletter when I have photographed them.

This time, I just want to say, “Go look at Sarah’s awesome new web design!” I may be prejudiced, but I seriously think she could win awards for the design alone. Explore her products, and enjoy her organizing tips. I’m awfully proud of her. 🙂

Most of the product photography for Buttoned Up was done my me over the years. I can’t take credit for the lifestyle photography on her site.

{ 4 comments… read them below or add one }

Kelly March 21, 2009 at 9:16 am


Your sister’s site is drop-dead gorgeous. Oh, my. I wandered and wandered. Great job. I’d love to know who she used for the site redesign.

And (jealous, jealous) she’s teamed with my beloved Franklin Covey? Wow. Very nice “small” business.

Your photography, of course, was all I really noticed. 🙂



Kelly´s last blog post..WIN a Prize & Wish MCE a Happy 300th

Todd Smith March 21, 2009 at 10:22 am

Hi Kelly, Glad you liked my sister’s site. I’ll ask her who she used. I know she has an in-house graphic designer, and i’ll be that she did the layout. My guess is that they farmed out the CSS work to a cheap company abroad. I’ll let you know.

Todd Smith´s last blog post..Commercial Photography For My Sister

Sarah March 21, 2009 at 11:27 am

Todd – first of all – thanks for the amazing blog! You’re the best and it’s funny that you say you look up to me because I do the same with you. I only wish I had a tiny fraction of your artistic abilities (photography, drawing AND creative writing) – and your Zen-like nature. I’m still too pitta/kaffa imbalanced… 🙂

To answer the web design question…we actually worked closely with a firm called Hunt & Gather out of Boston. Hollie, our amazing Design Director (aka Resident Picasso), and I were really in need of some fresh thinking – we get product and collateral design – but we’re not necessarily experts in web design. So, we found websites we loved, and Hunt & Gather did quite a few. so we reached out to them and in 3 months, they put this together! They did the design AND coding, guided by us. They were absolutely amazing from start to finish, I couldn’t recommend them more highly.

Todd Smith March 22, 2009 at 10:50 am

Sarah – Awesome to hang out with you here! I guess we’ve been looking up to each other for a long time! 🙂

By the way, you should definitely check out Kelly’s blog. She has one of my favorite blogs, called Maximum Customer Experience:

Thanks for the tip on Hunt & Gather. It’s always nice to see what the pros can do. I personally think your site’s is outstanding!

I see that you are on Twitter now!! I just followed you and recommended that everyone follow you too. You’re going to have a lot of fun with it.

Todd Smith´s last blog post..Commercial Photography For My Sister

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